Welcome to Venture Muse Club! We’re a platform dedicated to empowering investors to discover, evaluate, and support transformative consumer brands.

Whether you're an experienced venture capitalist, an angel investor, or someone passionate about finding the next great cult brand, you’re in the right place.

At VMC, we believe that investing in consumer brands isn’t just about the numbers. It’s about understanding the stories, the communities, and the cultural relevance that make these brands truly stand out.

Our mission is to equip investors with the knowledge, tools, and network needed to make smart, informed investments in brands that have the potential to change the game.

Why I Started Venture Muse Club

I’m Anya Evans, founder of Venture Muse Club. Throughout my career in the world of venture capital, brand assessment, and investment, I’ve seen firsthand how the most successful consumer brands go beyond products—they create movements, shape culture, and build loyal communities.

I started VMC because I saw a gap in how investors evaluate consumer brands.

It’s not enough to look at metrics and financials alone. We need to dig deeper into the brand’s story, their community, and their ability to resonate emotionally with customers. This passion for finding brands with heart and long-term potential is what drives me, and I want to share this approach with others.

What We Believe

At Venture Muse Club, we believe that:

Great brands are more than their products.

They are built on stories, experiences, and emotional connections.

Data-driven insights matter,

but so do qualitative factors like brand authenticity, community engagement, and cultural relevance.

Investing should be collaborative.

We aim to foster a community where investors can learn from one another, share insights, and make better decisions together.

What’s Coming

We’re just getting started, and I’m excited about what’s to come at VMC. Here’s a glimpse of what we’re working on:

  • Resource Library: A growing collection of case studies, investment blueprints, and in-depth insights on what makes consumer brands thrive.

  • Articles & Insights: Regular content on evaluating brands, understanding marketing and community building, and making better investment decisions.

  • Venture Voices Podcast: Conversations with investors and founders about the art and science of building cult consumer brands.

Stay tuned—these resources are designed to help you make smarter, more informed investment choices.

Let’s Connect

I’d love to hear from you! Whether you’re curious about what we’re building, interested in collaborating, or simply want to connect, feel free to reach out.